The people of Samoa are some of friendliest people with the most beautiful smiles you will ever see. Deeply committed to protecting the Fa’a Samoa (the Samoan Way), Samoans still live in traditional villages adhering to centuries-old tradition and culture. Most Samoans live spiritual lives and visit church many times a week. Visitors often wake to the beautiful sounds of a far-off choir just as the sun is rising.

There are many important cultural guidelines to follow in order to be respectful of the Samoan culture. Women should wear skirts or lava lava (sarongs) to town. Men are also encouraged to wear long shorts or lava lava. Some villages do not permit swimming or surfing on Sundays. It is always a good idea to ask before venturing out into the sea.

When visiting remote beaches and other attractions, you may need to cross private property. It is customary in Samoa to pay a small fee ($1-3 US) to the owner of the property before or after passing. Generally it is best to give your donation to an adult rather than a child.

The roads that pass through Samoan villages are main gathering areas of society. It is best to drive slowly and respectfully through villages. You will see more of the village and receive many friendly smiles and waves in exchange for your consideration and respect.